# SmarterSends

> SmarterSends is a distributed marketing platform that lets central marketing teams empower franchisees, branches, locations, and other non-technical local teams to create and send on-brand, compliant campaigns through the organization's existing marketing automation platform.

SmarterSends provides corporate-controlled templates, approved assets, editable-content guardrails, audience controls, approval workflows, scheduling, and consolidated analytics. It supports distributed email, SMS, push notifications, in-app messages, and two-way SMS. Campaigns are deployed through the customer's connected marketing automation platform (MAP), preserving its sending infrastructure, deliverability controls, compliance processes, and reporting.

The platform is designed for franchise and multi-location brands, nonprofits, financial services organizations, retailers, fitness brands, and other distributed teams. SmarterSends extends an existing MAP with local-marketing orchestration and governance; it is not a replacement email service provider or marketing automation platform. Integration availability, pricing, and product capabilities may change, so use the product pages for current details.

## Product

- [Platform overview](https://smartersends.com/): How SmarterSends gives local teams marketing autonomy while central teams retain brand, legal, data, and workflow control.
- [Distributed email](https://smartersends.com/email): Corporate-controlled email templates, local personalization zones, audience management, approval and scheduling controls, deliverability, and campaign reporting.
- [Distributed SMS](https://smartersends.com/sms): Compliant SMS templates, opted-in local audiences, personalization, time-aware scheduling, MAP-native delivery, and corporate oversight.
- [Distributed push notifications](https://smartersends.com/push): Brand-safe, locally relevant push campaigns created by distributed teams and delivered through the connected MAP.
- [Distributed in-app messaging](https://smartersends.com/in-app): Corporate-designed templates, local content, trigger-based delivery, segmentation, approval workflows, and consolidated analytics.
- [Two-way SMS](https://smartersends.com/two-way-sms): Governed inbound and outbound SMS conversations between local teams and customers.

## Integrations

- [Marketing automation integrations](https://smartersends.com/#platform): Overview of the platform and its connections with enterprise marketing automation platforms.
- [Attentive integration](https://smartersends.com/attentive): How distributed teams can create localized, brand-compliant SMS campaigns using Attentive and SmarterSends.

## Guides and Resources

- [SmarterBlog](https://smartersends.com/blog): Articles, case studies, podcasts, and white papers about distributed and local marketing.
- [Distributed Marketing: A Definition](https://smartersends.com/blog/distributed-marketing-a-definition): Definition and overview of distributed, multi-location, and multichannel marketing.
- [Harnessing the Power of Local Store Marketing](https://smartersends.com/blog/harnessing-the-power-of-local-store-marketing): How national brands can make campaigns locally relevant.
- [Why Financial Services Needs a Better Distributed Marketing Platform](https://smartersends.com/blog/financial-services-need-distributed-marketing): Governance, personalization, and compliance needs in regulated organizations.
- [The ROI Power of a Well-Defined Distributed Marketing Strategy](https://smartersends.com/blog/local-approach-global-impact): White paper on local enablement, operational efficiency, and measurable returns.

## Case Studies

- [Case study collection](https://smartersends.com/blog?tag=case-study): SmarterSends use cases for distributed organizations.
- [Empowering Non-Technical Users](https://smartersends.com/blog/empower-non-technical-users): Enabling non-marketers to send brand-compliant email.
- [Overwhelmed Team](https://smartersends.com/blog/scale-your-workflow): Scaling campaign production while freeing the central marketing team for higher-value work.
- [Legal Compliance](https://smartersends.com/blog/maintain-legal-compliance): Maintaining legal and brand compliance across distributed email sends.
- [Nonprofit](https://smartersends.com/blog/consolidate-disparate-systems): Consolidating systems while retaining control of constituent data and local outreach.
- [Make Sharing Distributable Content Simple](https://smartersends.com/blog/make-sharing-distributable-content-simple): Simplifying brand-controlled B2B2C content distribution to downstream partners.

## Company and Policies

- [Pricing](https://smartersends.com/#pricing): Current plan and trial information.
- [Contact and demo](https://smartersends.com/#contact): Contact SmarterSends or request a product demonstration.
- [Trust Center](https://trust.smartersends.com/): Security, privacy, compliance, and reliability information.
- [Privacy Policy](https://smartersends.com/privacy-policy): How SmarterSends collects, uses, and safeguards personal information.
- [Terms of Service](https://smartersends.com/terms-of-service): Terms governing customer use of SmarterSends.
- [User Terms of Service](https://smartersends.com/user-terms-of-service): Terms governing authorized end users of customer accounts.

## Optional

- [The Basics of Email Deliverability](https://smartersends.com/blog/the-basics-of-email-deliverability-a-guide-for-marketers): Sender reputation, SPF, DKIM, DMARC, and inbox placement fundamentals.
- [Maintaining a Healthy Sender Reputation](https://smartersends.com/blog/maintaining-a-healthy-sender-reputation-for-email-marketers): Practices that protect email reputation and deliverability.
- [The Essential List of Email Metrics](https://smartersends.com/blog/the-essential-list-of-email-metrics-we-all-need): Core and advanced metrics for evaluating email campaigns.
- [Using Email Analytics for Campaign Improvement](https://smartersends.com/blog/using-email-analytics-for-campaign-improvement): Turning campaign performance data into optimization decisions.