A Distributed Marketing Platform

You are an organization that has a corporate marketing team and numerous other departments of people that all need to send out brand-compliant marketing emails.... sometimes to their own lists and sometimes to lists or queries defined by corporate.

You invested in a powerful email service provider (ESP) marketing automation system and your marketing team is doing a great job getting your email marketing on point. But what do you do about the teams of people that need to send marketing emails out?

You have two choices...

1. Leave them to sign up for their own email marketing platforms and have no control over what they send and ZERO insight into their campaigns. Or worse, use Gmail or Outlook to mass mail contacts without regard for opt-in/out status.

2. Have your corporate marketing team manage the emails for them, loading them up with work and creating a massive bottleneck.

Well... there is a third option...

SmarterSends. An easy-to-use interface, designed for non-marketers, to create, schedule and deploy brand compliant emails. It tightly integrates with your corporate ESP (Acoustic or Cordial). All the sends are done through your ESP. All the tracking is done through your ESP. All the data is stored in your ESP (we store no PI). This is ESP access control on steroids.

What does this all mean?

Well... you quickly gain control over your brand, insight into your localized campaigns and you increased productivity across your teams. Everyone on your team becomes a rockstar email marketer. All good stuff.