We have been asked over and over… what exactly IS distributed marketing? We have kicked the term around a million times, wondering if it is the best way to represent what we do here at SmarterSends.
The way we see it…
Distributed marketing, also known as multichannel or multi-location marketing, involves creating and executing marketing campaigns across multiple channels and locations. It is the empowering of non-marketers, to create, schedule and deploy brand compliant marketing messages, using a simple-to-master platform.
The top five benefits of distributed marketing include:
- Increased Reach: By utilizing multiple channels and locations, distributed marketing enables you to reach a wider audience and target customers in different locations, resulting in increased brand exposure.
- Targeted Messaging: Different channels and locations may require different messaging to resonate with the local audience. Distributed marketing allows for tailored messaging, resulting in more effective communication and engagement with customers.
- Improved Brand Consistency: By using a distributed marketing approach, you can ensure that your brand messaging and image is consistent across all channels and locations, which is important for building a strong and recognizable brand.
- Better Insights: Distributed marketing allows for the collection of data from various channels and locations, providing valuable insights into customer behavior and preferences, which can be used to refine marketing strategies and tactics both on the local and global levels.
- Increased Efficiency: By leveraging the strengths of different channels and locations, distributed marketing can result in more efficient use of resources, such as time and money, while still achieving the desired marketing goals.
Distributed marketing can lead to a more effective and efficient marketing strategy, as it allows for greater reach, targeted messaging, consistency, insights, and efficiency. Using a simple-to-master platform like SmarterSends can get you there
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