We have been asked over and over… what exactly IS distributed marketing? We have kicked the term around a million times, wondering if it is the best way to represent what we do here at SmarterSends.
The way we see it…
Distributed marketing, also known as multichannel or multi-location marketing, involves creating and executing marketing campaigns across multiple channels and locations. It is the empowering of non-marketers, to create, schedule and deploy brand compliant marketing messages, using a simple-to-master platform.
The top five benefits of distributed marketing include:
Distributed marketing can lead to a more effective and efficient marketing strategy, as it allows for greater reach, targeted messaging, consistency, insights, and efficiency. Using a simple-to-master platform like SmarterSends can get you there
Implementing a distributed marketing strategy for email campaigns enhances engagement, boosts local sales alignment, preserves brand standards, and drives higher conversions by tailoring content to regional audiences rather than relying on generic, national templates.
Article Feb 26 2025 3 min read
By providing local teams with the right tools, training, and guidelines, companies can engage more effectively with regional audiences, reduce overhead, and deliver measurable ROl improvements.
White Paper Feb 18 2025 1 min read
In the fast-paced world of email marketing, maintaining a healthy sender reputation is the golden ticket to ensuring your emails land in the coveted inbox, driving engagement, trust, and ultimately, success in your campaigns.
Article Mar 25 2024 3 min read
Unlock the secrets to skyrocketing email open rates by mastering the art of crafting compelling subject lines, personalizing content, optimizing sending times, and embracing the power of emojis—all while dodging spam filters like a pro and keeping your audience engaged at every turn.
Article Mar 18 2024 8 min read
Escape the clutches of dreaded spam filters and ensure your emails reach their rightful recipients by mastering the art of crafting clean, personalized content while dodging trigger words and monitoring your sender reputation like a pro.
Article Mar 11 2024 3 min read
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