SmarterBlog

Ok..ok…so I know how trendy it is to list the Top 10 anythings…

But while I record my next “Do You Know The Muffin Man” video, while searching for someone in a crowd as I yell a woman’s name, here is a list of ten key trends that emerged in the realm of email marketing during 2023.

1. Increased Use of AMP for Email: AMP (Accelerated Mobile Pages) for Email has become more prevalent, allowing for interactive and dynamic content within emails. This includes features like polls and carousels, offering a more engaging experience directly within the email environment.
2. Optimization for Dark Mode: With the growing popularity of dark mode on devices, email marketers are focusing on optimizing emails for this setting. This involves using colors and designs that are compatible with both light and dark modes, ensuring readability and visual appeal in either setting.
3. Enhanced Personalization: There is a growing emphasis on providing highly personalized email experiences, going beyond basic first-name personalization. This includes using customer data to create more relevant and engaging content.
4. Interactive Content: Interactive elements in emails, such as live stock levels, in-email shopping, and appointment bookings, are becoming more common. These features reduce the need for users to click through to external websites, enhancing the user experience and potentially boosting conversion rates.
5. Focus on Newsletters: Email newsletters remain crucial for building connections between brands and audiences. The focus is on delivering content that educates and engages the audience, rather than solely promoting products or services.
6. Artificial Intelligence (AI) Integration: AI is increasingly used to improve email marketing campaigns, such as by creating customized mailing lists, determining optimal send times, and tracking customer responses.
7. User-Generated Content (UGC): Incorporating UGC like reviews, comments, and social media posts in emails is a growing trend. This approach adds authenticity and can increase engagement and trust.
8. Mobile Optimization: Given the high percentage of emails read on mobile devices, optimizing emails for mobile viewing is essential. This includes responsive designs and consideration of elements like font size and image usage.
9. Compliance with Email Marketing Laws: With regulations like GDPR and the California Consumer Privacy Act, there’s a heightened focus on user data protection and privacy in email marketing.
10. Accessibility: Making emails accessible to all, including those with visual impairments or dyslexia, is becoming more important. This involves designing emails with appropriate color contrasts, clear fonts, and alt text for images.

Looking ahead to 2024, these trends are likely to continue, with possible enhancements and new developments in technology and user engagement strategies.

Now grab a box of your favorite makeup and make yourself a “Get Ready With Me” video for all of us to enjoy! Trendy!