What is Acoustic used for?
Acoustic is a real-time behavioral marketing platform used to trigger timely, personalized email messages based on live customer behavior and intent, rather than static campaign schedules.
Distributed Marketing for Acoustic
A real-time behavioral engine that reads what customers are actually doing, not what an old purchase history guesses they might want.
Acoustic is a real-time behavioral marketing platform built to catch customers at the moment they are ready to act, rather than reacting after the fact. Within a SmarterSends integration, the channel extended to distributed teams today is Email.
Who Is Acoustic?
Acoustic starts from a different premise than most campaign tools. Instead of writing the message first and hunting for an audience, Acoustic starts with the customer, reading clicks, hesitations, and return visits the moment they happen, and scoring purchase intent in real time across 27 behavioral attributes per contact and per product. The result is messaging that shows up when a customer is actually open to hearing from a brand, not on whatever schedule a campaign calendar happened to set.
Acoustic traces its roots to IBM's marketing technology division, giving it enterprise-grade bones most real-time platforms do not have. Brands like Air France, PayPal, Ticketmaster, Westfield, and The Australian Ballet run their customer engagement through Acoustic, and the results speak for themselves: customers report 5 to 10 times faster campaign launches, 5 to 8 point solutions retired, and roughly half their week back for actual strategy instead of stitching together dashboards.
What Acoustic Offers
Within a SmarterSends integration, here is how Acoustic's channel capability breaks down:
| Channel | Availability |
|---|---|
| Native to Acoustic & SmarterSends |
Audience & Segmentation
| Capability | Availability |
|---|---|
| Segmentation Assignment | Supported |
| Segmentation Builder | Full builder available |
| List Import | Supported |
Why Acoustic Is a Great Choice
- Real-time behavioral intelligence built as the platform's foundation, not a bolt-on analytics layer
- Intent scoring across 27 behavioral attributes per contact and per product
- Enterprise-grade heritage, built on IBM's marketing technology foundation
- Proven results: 5 to 10 times faster campaign launches and measurable time back for marketing teams
Where SmarterSends Fits In
Acoustic's real-time engine is built to catch the moment a customer is ready. SmarterSends extends that moment to the field, giving local marketers, franchisees, and regional teams a simple, governed interface to personalize and send Acoustic-powered email within the guardrails corporate sets, without needing Acoustic log-ins or platform training. Corporate keeps the behavioral intelligence and brand control; local teams get to act on it.
Frequently Asked Questions
What channel does Acoustic support through SmarterSends?
Email. SmarterSends extends it to distributed and local marketing teams with governed, brand-safe controls, including a full segmentation builder and list import.
Who uses Acoustic?
Brands including Air France, PayPal, Ticketmaster, Westfield, and The Australian Ballet.
Can distributed and multi-location brands use Acoustic safely?
Yes, especially when paired with SmarterSends, which adds local-operator sending controls on top of Acoustic's real-time behavioral engine.
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