The 1:1 personalization platform, now paired with an enterprise-grade way to let local teams answer back.
Attentive is an omnichannel marketing platform built for 1:1 personalization, with SMS at its core. SmarterSends' integration with Attentive is purpose-built around Two-Way SMS, giving distributed field, franchise, and regional teams a governed way to run real, inbound-and-outbound SMS conversations without compliance risk.
Attentive built its name doing one thing better than almost anyone: turning a text message into a moment that drives real revenue. The platform unifies customer data into a mobile-first identity, then uses smart orchestration to make every message feel like it was written for one person, because increasingly, it was. Attentive supports trillions of interactions across more than 70 industries, and its enterprise-grade compliance and deliverability infrastructure is exactly why it is trusted by brands with reputations worth protecting.
Crate and Barrel, Urban Outfitters, and Steve Madden are among the global names running their customer messaging through Attentive, proof that 1:1 personalization scales even when the audience is measured in the millions.
SmarterSends' integration with Attentive is intentionally focused. Here is what it covers today:
| Channel | Availability |
|---|---|
| 2-Way SMS | Enabled through SmarterSends, the flagship SmarterSends integration |
Today's SmarterSends integration with Attentive is intentionally scoped to Two-Way SMS conversation management, inbound reply routing, and local operator tools. Audience segmentation and list import are handled natively within Attentive itself and are not part of this integration.
In March 2026, SmarterSends announced an enterprise Two-Way SMS integration with Attentive, giving organizations a practical framework to scale conversational messaging without losing compliance control or brand consistency. “Two-way SMS drives engagement because it is immediate and human, but enterprises need structure around it,” said Evan Lazarus, Co-Founder of SmarterSends. “This integration makes conversational messaging governable at scale. Marketing keeps authority, local teams gain responsiveness, and customers get real answers from real people.” Attentive's own leadership sees the fit the same way. “Our brands want to extend the high-performing, hyper-personalized 1:1 messaging created with Attentive into distributed environments without introducing operational risk,” said Mark Sheridan, VP of Partnerships at Attentive. “SmarterSends provides the enablement and governance layer that helps make two-way SMS and multi-channel execution scalable across the enterprise.” For food and beverage franchise systems, sports and live event organizations, retail and multi-location brands, and field-driven service organizations, this means local teams can finally respond to inbound texts directly, while corporate keeps full visibility, approvals, and reporting.
Attentive is built for high-performing 1:1 SMS and email messaging. SmarterSends layers enterprise-grade, governed Two-Way SMS on top of Attentive so distributed field, franchise, and regional teams can run real conversations without compliance risk.
Crate and Barrel, Urban Outfitters, and Steve Madden are among the global brands using Attentive for 1:1 personalized messaging.
In March 2026, SmarterSends announced an enterprise Two-Way SMS integration with Attentive, giving distributed teams centralized governance, brand controls, and reporting over conversational messaging.
Yes, it is available for qualified enterprise customers that need distributed, governed Two-Way SMS across field, franchise, and regional teams.
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