What powers Salesforce Marketing Cloud?
Salesforce Marketing Cloud is built natively on the Salesforce Core platform and powered by Data Cloud and Agentforce, Salesforce's autonomous AI agent layer.
Distributed Marketing for SFMC
A three-time Gartner Magic Quadrant Leader for Customer Data Platforms, now sending real-time, AI-orchestrated email at Salesforce scale.
Salesforce Marketing Cloud is built natively on the Salesforce platform and powered by Data Cloud and Agentforce, Salesforce's autonomous AI agent layer. Within a SmarterSends integration, the channel extended to distributed teams today is Email.
Who Is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is not an email platform bolted onto a CRM, it is built natively on the Salesforce Core platform, which means the same Data Cloud powering your sales and service teams also powers every send. That architecture is the foundation of what Salesforce calls agentic marketing: a shift from manual, rule-based automation to autonomous AI orchestration, driven by Agentforce, Salesforce's AI agent layer. Agentforce deployments have surpassed 8,000 customers globally, with average contract values up 22 percent quarter over quarter, and financial services and retail brands leading adoption.
Gartner named Salesforce a Leader in the Magic Quadrant for Customer Data Platforms for the third consecutive year, ranking it highest in execution and furthest in vision, with paying Data 360 customers up 141 percent year over year. Brands like Spotify, Adidas, and American Express run marketing and customer engagement through the Salesforce platform, using that unified data to make every message feel considered rather than automated.
What Salesforce Marketing Cloud Offers
Within a SmarterSends integration, here is how Salesforce Marketing Cloud's channel capability breaks down:
| Channel | Availability |
|---|---|
| Native to Salesforce Marketing Cloud & SmarterSends |
Audience & Segmentation
| Capability | Availability |
|---|---|
| Segmentation Assignment | Supported |
| Segmentation Builder | Full builder available |
| List Import | Supported |
Why Salesforce Marketing Cloud Is a Great Choice
- Built natively on the Salesforce Core platform, unifying CRM, service, and marketing data in one place
- Powered by Data Cloud and Agentforce for autonomous, AI-driven campaign orchestration
- Three-time Gartner Magic Quadrant Leader for Customer Data Platforms
- Trusted by category-defining brands including Spotify, Adidas, and American Express
Where SmarterSends Fits In
Salesforce Marketing Cloud gives your headquarters team an extraordinary amount of unified customer data and AI-driven decisioning to work with. SmarterSends extends that email capability to the people closest to the customer, franchisees, regional offices, and local marketers, through a governed interface that lets them personalize and send within the templates, guardrails, and compliance language corporate sets in Salesforce, with no Marketing Cloud license or training required.
Frequently Asked Questions
Is Salesforce a Gartner Leader?
Yes. Salesforce has been named a Leader in the Gartner Magic Quadrant for Customer Data Platforms for three consecutive years, ranked highest in execution and furthest in vision.
Who uses Salesforce Marketing Cloud?
Global brands including Spotify, Adidas, and American Express run marketing and customer engagement through the Salesforce platform.
What channel does SmarterSends currently extend for Salesforce Marketing Cloud customers?
Email. SmarterSends gives distributed and local marketing teams a governed way to personalize and send Salesforce Marketing Cloud-powered email campaigns, including a full segmentation builder and list import.
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